Trademark and Brand Protection

Trademarks are valuable assets that serve to uniquely identify and distinguish the source and quality of products or services. Nixon Vanderhye lawyers work closely with our clients to protect their trademarks and branding in the United States and around the world.

Our Trademark and Brand Protection practice covers:

Global Trademark Strategy and Counseling
Nixon Vanderhye works closely with clients at all stages to develop and implement a successful trademark and branding strategy.

Trademark Search and Clearance
Nixon Vanderhye conducts searches and renders opinions on the availability for use and registration of all types of trademarks, including word marks, slogans, color, and design marks, combining our attorneys’ careful consideration of the legal landscape in the context of marketplace and business realities.

U.S. and Global Trademark Prosecution and Registration
To assist in the fulfillment of our clients’ trademark and branding strategies, Nixon Vanderhye prosecutes U.S. trademark applications and manages extensive worldwide filings and portfolios.

Customs Recordation and Anti-Counterfeiting
Nixon Vanderhye works with clients to compile extensive information for recordation of trademarks and copyrights with the U.S. Customs and Border Protection, and works closely with Customs agents to prevent entry of counterfeit goods.

We also cooperate with the Customs offices in countries around the world to prevent the export of counterfeit products from those countries.

Licensing
Nixon Vanderhye is well-versed in negotiating and drafting various intellectual property licensing and other agreements.

Due Diligence
In the context of corporate acquisitions or divestures, Nixon Vanderhye conducts thorough due diligence of global intellectual property rights to maximize the success of the transaction for our clients.

U.S. Trademark Trial and Appeal Board (TTAB) Proceedings
Nixon Vanderhye regularly represents clients before the TTAB in ex parte appeals (e.g., appeals of refusals by the trademark examining attorney) and in inter partes proceedings (e.g., oppositions and cancellations against third parties).

Enforcement
Nixon Vanderhye protects clients’ valuable trademarks and brands against infringers and counterfeiters by offering regular monitoring, sending cease and desist letters, and negotiating favorable settlements. When necessary, Nixon Vanderhye does not hesitate to take appropriate action in a federal court, before the U.S. Trademark Trial and Appeal Board (TTAB), or in a domain name arbitration proceeding before the Internet Corporation for Assigned Names and Numbers (ICANN).